Now accepting Q1 2026 projects3 spots left

We build productsusers loveneedtrustchoose& investors believe in.

The product partner for ambitious founders. From messy idea to market-ready product in 12 weeks.

View Our WorkView Our Work
0+
Products Launched
$0M+
Client Revenue Generated
0
Week Avg. Launch
0%
Client Retention
Trusted by founders at
CurveThryveStellify& 47 more

Trusted by founders who shipped

Curve$50K MRR
Thryve15K Users
Stellify500+ Artists
ApreciaSeries A
KianYC Backed
NexGen10x ROI
Curve$50K MRR
Thryve15K Users
Stellify500+ Artists
ApreciaSeries A
KianYC Backed
NexGen10x ROI
Is This You?

We work with founders who
refuse to settle

We work best with founders who value speed, quality, and honest collaboration.

Have an idea but need direction

You know you want to build something, but the path from idea to product feels unclear.

Have raised (or are raising) and need to move fast

Runway is ticking. You need a team that can ship, not one that schedules meetings about meetings.

Want a partner, not just a vendor

You're looking for a team that challenges your thinking and cares about outcomes, not just outputs.

Why Hortensia

We don't build apps.
We build unfair advantages.

We're not vendors. We're partners who share your outcome—our success is tied to yours, not to billable hours.

Operators

Not consultants

We've raised rounds, shipped products, and felt the weight of a missed deadline. We've lived your pressure.

01

Aligned

Skin in the game

We take equity stakes in what we build. When you grow, we grow—that's alignment you can't fake.

02

Opinionated

We push back

We'll kill features that don't matter and protect your runway. Most agencies just say yes.

03
Results speak. We listen.

We don't show off.
We show results.

Every project here started as someone's "impossible" idea.

The Transformation

From foggy idea to
undeniable traction

Most startups fail because they build the wrong thing. We help you discover what's worth building—then we build it together. Here's what the journey looks like.

Day 0Before We Start

The Spark

A vision trapped in your head

No one else can see what you see

Endless options, zero clarity

Every path seems equally valid

Burning through runway on guesses

Each wrong bet costs months

Vendors who want to build, not think

Code is easy. Strategy is hard.

Week 1-4Strategy SprintYour time: ~5 hrs/week

The Shift

Validated assumptions

Data replaces gut feelings

Ruthless prioritization

Build only what matters

A living prototype

See your vision come alive

Real user feedback

Not opinions—evidence

Week 5-12Build & LaunchYour time: ~3 hrs/week

The Breakthrough

Product-market fit signals

Users who can't live without you

Metrics that tell a story

Investors lean in

A team that's aligned

Everyone knows what to build next

Momentum you can feel

The flywheel starts spinning

50+
Startups Transformed
12 weeks
Average Timeline
100%
Would Recommend

Ready to turn your vision into a product users love?

Free 30-min strategy call • No commitment required

How We Workss

One team. Four disciplines.
Zero silos.

Strategy, design, engineering, and growth work together from day one. No handoffs, no lost context, no broken telephone.

01

Strategy

Find the right problem

We validate assumptions, map user journeys, and cut features that don't matter—before a single line of code.

  • Market & competitor analysis
  • User research & validation
  • Product roadmap design
  • Go-to-market planning
02

Design

Make it feel inevitable

We design interfaces that feel obvious—where every pixel earns its place and users never feel lost.

  • Brand & visual identity
  • UI/UX design systems
  • Interactive prototypes
  • Usability testing
03

Engineering

Build to scale

We ship production-grade code with modern stacks—designed to handle your growth, not hold it back.

  • Full-stack development
  • Cloud infrastructure
  • API design & integrations
  • Performance optimization
04

Growth

Get it in front of the right people

We don't just build and disappear. We help you launch, position, and acquire your first users.

  • Launch strategy & execution
  • Content & messaging
  • Paid acquisition setup
  • Analytics & optimization
The Founders

Operators who've been
in your shoes

We've raised rounds, shipped products, and felt the weight of a missed deadline. We don't just advise—we build alongside you.

Arbi Jouini

Arbi Jouini

Founder & CEO

3x FounderFractional CTO/CPO50+ Products Shipped

Every founder deserves a team that treats their product like their own. Because we remember what it felt like when no one did.

Amin Ghadhab

Amin Ghadhab

Founder & COO

PMP® Certified10+ Years ExperienceEnterprise Background

I've watched brilliant ideas die in status meetings. We don't let that happen here.

Client Stories

What founders say
when we're not in the room.

$2M+
Revenue Generated
30K+
Users Served
100%
Client Retention
"Hortensia didn't just build Curve—they helped us discover what Curve should be. They challenged assumptions, cut unnecessary features, and delivered a product that's processing $50K MRR eighteen months later."
Amin Ghadhab
C
Amin Ghadhab

CEO & Founder, Curve

$50K
MRR
01/04
FAQ

The questions you're
too polite to ask.

Everything you need to know about working with us.

We're not just developers—we're product partners. We challenge assumptions, push back when something won't work, and obsess over outcomes, not just deliverables. Our fixed-price model means we're invested in shipping something that actually works for your business, not billing hours. Every project gets senior talent from day one, not juniors learning on your dime.

Still have questions?

Can't find what you're looking for? Let's chat about your specific needs.

Get in touchGet in touch
or
hello@hortensia-agency.com

Usually respond within 24 hours

50+
Products launched
100%
Client satisfaction
Fixed Pricing3 spots left for Q1 2026

Your product isn't going
to build itself

Whether you have a clear vision or just an idea, we're here to help you bring it to life.

Book a discovery call

30 minutes to explore your project

  • Discuss your vision and goals
  • Get expert advice on approach
  • Understand timeline and investment

Send us a message

We respond within 24 hours

  • Share project details at your pace
  • Attach relevant documents
  • Get a thoughtful response
hello@hortensia-agency.comhello@hortensia-agency.com
Amin Ghadhab
Joseph Giordano
Julian Crupi
Peter Donnelly
+46

Join 50+ founders who shipped with Hortensia

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100% SatisfactionResponse in 24hYou own the code