
Why Most MVPs Fail (And The 3 Questions That Prevent It)
After launching 50+ products, we've seen the same mistakes kill promising ideas. Here are the three questions that separate successful MVPs from expensive failures.
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We work best with founders who value speed, quality, and honest collaboration.
You know you want to build something, but the path from idea to product feels unclear.
Runway is ticking. You need a team that can ship, not one that schedules meetings about meetings.
You're looking for a team that challenges your thinking and cares about outcomes, not just outputs.
We're not vendors. We're partners who share your outcome—our success is tied to yours, not to billable hours.
Not consultants
We've raised rounds, shipped products, and felt the weight of a missed deadline. We've lived your pressure.
Skin in the game
We take equity stakes in what we build. When you grow, we grow—that's alignment you can't fake.
We push back
We'll kill features that don't matter and protect your runway. Most agencies just say yes.
Every project here started as someone's "impossible" idea.
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Every project you just saw started with a simple conversation. Yours could be next.
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Most startups fail because they build the wrong thing. We help you discover what's worth building—then we build it together. Here's what the journey looks like.
A vision trapped in your head
No one else can see what you see
Endless options, zero clarity
Every path seems equally valid
Burning through runway on guesses
Each wrong bet costs months
Vendors who want to build, not think
Code is easy. Strategy is hard.
Validated assumptions
Data replaces gut feelings
Ruthless prioritization
Build only what matters
A living prototype
See your vision come alive
Real user feedback
Not opinions—evidence
Product-market fit signals
Users who can't live without you
Metrics that tell a story
Investors lean in
A team that's aligned
Everyone knows what to build next
Momentum you can feel
The flywheel starts spinning
Ready to turn your vision into a product users love?
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Strategy, design, engineering, and growth work together from day one. No handoffs, no lost context, no broken telephone.
Find the right problem
We validate assumptions, map user journeys, and cut features that don't matter—before a single line of code.
Make it feel inevitable
We design interfaces that feel obvious—where every pixel earns its place and users never feel lost.
Build to scale
We ship production-grade code with modern stacks—designed to handle your growth, not hold it back.
Get it in front of the right people
We don't just build and disappear. We help you launch, position, and acquire your first users.
We've raised rounds, shipped products, and felt the weight of a missed deadline. We don't just advise—we build alongside you.
"Hortensia didn't just build Curve—they helped us discover what Curve should be. They challenged assumptions, cut unnecessary features, and delivered a product that's processing $50K MRR eighteen months later."

CEO & Founder, Curve
Everything you need to know about working with us.
We're not just developers—we're product partners. We challenge assumptions, push back when something won't work, and obsess over outcomes, not just deliverables. Our fixed-price model means we're invested in shipping something that actually works for your business, not billing hours. Every project gets senior talent from day one, not juniors learning on your dime.
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Lessons learned from 50+ product launches.

After launching 50+ products, we've seen the same mistakes kill promising ideas. Here are the three questions that separate successful MVPs from expensive failures.
Whether you have a clear vision or just an idea, we're here to help you bring it to life.
30 minutes to explore your project
We respond within 24 hours




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